There's just not enough demand in NJ to warrant more satellites. Yes, we have a weekly $13K package that is a Main Event Seat ($10K) plus an Online Bracelet Seat ($1K) with travel ($2K) and it overlayed by over $2,000 (17% overlay) last Sunday. If it we're covering one seat and coming close to awarding another, we would guarantee a second seat and-or considering adding more tournaments to the schedule. But when it's not even covering one seat, it just doesn't make sense to put more packages out there.
We all respect where you are coming from. And your transparency in explaining these numbers to players is head and shoulders better than the competition. So thank you for that.
However, I think if we focus on the satellites themselves, we miss the big picture. There is no over-all strategy for funneling NJ players into these satellites. $200 is a huge bankroll investment for players who are, on average, not playing higher than 50NL (just a guess there).
If I can be so bold, I think if there was a ladder system where you could start out for $1 or $5 and ladder up, you would get more people in that weekly "final satellite."
$200 or nothing sadly results in a lot of players choosing "nothing" just out of simple BRM.
In regards to not getting satellites to Colossus, it's a $565 event. Without adding a travel package that is worth more than the tournament entry, it's not something that we felt would be very attractive to players.
Once again, this is an event that was very visable and highly desirable to players. You would be surprised how many people would play these satellites, even if there was no travel package. The fact that it was a low buy-in doesn't change that. Once again, direct satellites would not have been as effective without a ladder up group of tournaments. If you had ladder up series, running a few times a day, you would beat the guarantee for any satellite every weekend.
Last year we ran a very aggressive satellite schedule in NJ and it performed very poorly. Overall, we're sending roughly the same amount of player money from NJ to NV. By that I mean that if you subtract out all of the overlays from last year and just look at the player contributed part of the prize pools, it's not too far off from what we've guaranteed this year.
Last year we ran an aggressive strategy and it didn't perform to our expectations. This year we scaled it back and it's still not performing as well as we would like.
Timing is everything. Last year the market was new. One of the main reasons the campaign under-performed was likely player awareness. This year, the buzz about the Series is at an all-time high.
Don't just make it about the main event. If there is still time, test out a ladder up series for any tournament on the WSOP schedule. For that matter, what about the online bracelet event that NJ players have been so unceremoniously excluded from? If you provided a way to satellite into that event, or any other live event on the series, it would provide you with real data that you could use towards next year's schedule.
Thanks for reading.